When Worlds Collide

When Worlds Collide is a campaign designed for Vega School of Brand Leadership in 2014. The concept was based on particle acceleration, telling the story when one world (strategy) and another world (creativity) collide then wisdom with magic is the result. The art direction was inspired by Abstract Expressionism, especially the work of Franz Kline and Mark Rothko, and supercollider imagery used in particle physics. Here, examples of a poster and course fact sheets from the campaign, which were the only executions created before the project was canceled.