Demented Culture Machine

Originally a self-started, sideline, passion project, this concept evolved into a direct mail ‘bling’ pack to attract the attention of rad brands to work with. The main idea here, forget disruption, think demented. If the core personality trait of classic cartoon characters is ‘looney’, then what would they look like if it changed to ‘demented’? From this simple thought, a pack comprising an embroidered patch, enamel pin, and vinyl sticker, was conceived as a gift, included alongside an introduction letter and business card. A lucky packet, filled with demented trinkets, made for brands who Gilgamesh wishes to work with, or thank for their valued relationships. This character is tentatively called, “Dodge Bill”.