Ô comme trois pommes | A playful childhood

The Ô comme 3 pommes advertising campaign evokes childhood and especially playtime games. The child understands this immediately as it is part of his daily life. I use the same games that appear on the back of my packaging to create a link between the compote and the ad. The games shown are chosen because they are easy to (re)create. All you need is a pen and any medium to have fun. The aim of this advertisement is to show that at any time we need a compote and especially at playtime or snack time. The games are made with irregular lines to reproduce a pen stroke or a child's handwriting. The advertising has an effective visual impact with the contrast of the colors and the typographic hierarchy. Ô comme trois pommes is a reflection of childhood.