By Lindsay Nicole

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By Lindsay Nicole is a new lifestyle brand focused on baking and home design. Rather than fall into the category trap of a light serif typeface I chose this expressive script in order to stand out.

While it's clearly a lowercase L and N, the shape of the characters could be mistaken for capitals. Especially with how the lowercase N is in fact a reversed capital.

I love how it's built with letterforms but also appears a bit abstract depending on the context. This adaptability is what will give it range and allow it to live at any size across many different mediums.