Modern Water

My goal with this mock brand identity was to create a water bill that could actually be fun to open. Through a friendly and uncluttered layout, the pamphlet also encourages the customer to use water more responsibly.

- The bill uses water droplet emojis and a color theme (red/green) to inform the customer how their current water usage compares to their last pay period.

- The inside spread contains a pop-up water usage chart, which serves as a 3D graphic on the reverse to illustrate a water saving tip.

- A detachable payment slip lines up with a small plastic window on the included return envelope.

(Images in order: overall spread, red/green schemes, inside spread, reverse spread, receiving envelope, return envelope instructions)