Men's Fashion Illustration Narrative

London based fashion startup IMAG Fashion Consulting Ltd. approached us to develop a Visual Brand Narrative for the company website and a written narrative to present the brand.

When the client approached Shimeji Creatives, the brand was visually presented by a logo and a selection of stock images.

Stock images present two concerns: vision and authenticity, especially to clients with a firm idea of their brand.

As Shimeji Creatives created and shaped the illustration concepts, the brand vision matured.

The research and concept outline served as a framework for the illustration design, the brand story narrative and the website refresh. The editorial team worked in parallel on the IMAG brand story narrative.

Creating a complete set of illustrations and develop them into a professions proposal design was the final piece of the project.

Full case study at: https://www.shimejicreatives.com/visual-narrative-for-fashion-startup

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