Fashion Startup Illustration

London based fashion startup IMAG Fashion Consulting Ltd. approached us to develop a Visual Brand Narrative for the company website and a written narrative to present the brand.

IMAG Fashion Consulting wanted to stand out in an increasingly crowded field of competitors and needed an original vision and professional brand narrative.

Research and a collaborative editorial review animate our strategy. We carefully balanced brand values, audience needs and business demands for IMAG Fashion Consulting.

As Shimeji Creatives created and shaped the illustration concepts, the brand vision matured.

The research and concept outline served as a framework for the illustration design, the brand story narrative and the website refresh. The editorial team worked in parallel on the IMAG brand story narrative.

Creating a complete set of illustrations and develop them into a professions proposal design was the final piece of the project.

Full case study at https://www.shimejicreatives.com/visual-narrative-for-fashion-startup

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