MOWE
Hello 💥
Our team has been busy in recent weeks developing a visual language for an autonomous taxi project and, as in every creative process, this is playground time for all sort of experiments and directions. Mowe's identity stands for "We Move", which is shown in the concept above - an endless movement, holding us together. Mobility is absolutely central to our condition as humans, here emphasized by the identity's warm colours and its continuous motion.
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