Wool & Honey

The Northern Michigan yarn shop hired me to do a full brand redesign and overhaul. They wanted a more visceral logo that would relate better to their hand-dyed yarn and local natural surroundings. Additionally, they needed a cohesive brand platform to support the interior design of their brick-and-mortar store and monthly yarn membership.

After many iterations and concepts, the Wool & Honey final logo was created from a hand-illustrated beehive, balanced yet natural. As a vector logo, it is versatile for any application, including a custom made wooden sign. Included in the project, was a comprehensive brand guidelines document, which defined font and color palette selection. These were implemented throughout the physical store and other assets, creating a cohesive brand presence.

After a solid brand foundation was developed, I delved into a variety of collateral design. This is often the really fun part of a project since all the research and intention of the branding gets to come alive in numerous design pieces. I created secondary graphics to diversify the brand, and then moved into designing patterns, tags, labels, and more!