Innerguidance International Brand Book

The renowned meditation leader, Amara Sumatra, based out of Ubud, Bali came to me needing to build out her online courses. She had a Squarespace website, but it lacked a cohesive brand presentation and did not allow for the functionality she was needing.

The first step was consolidating the exciting brand into one cohesive visual approach with clear brand guidelines informing on font selections, colors, and image use. Then I suggested we use Kajabi for the course platform, and from there I created a sales page and the course backend to help further her reach beyond Bali to an international student base. Her brand had to be perceived as authentic and inviting, while grounded in the natural elements of her work. I built out the sales pages, membership area, and course backend to kick off this great teacher's first online course.