Design-driven culture

Been working on a deck focused on design-driven culture. I'm trying to visualize the whole thing without using the word 'design' or any of the UX terms designers throw around all the time.

The goal is to let anyone, regardless of their position or department, to interpret it on their terms, but still get the high-level idea of design driven approach to product/software development and help UX maturity grow.

----------------------------------------------------------
Feedback, especially negative, always welcome!