Logo design for La Melcoccha

La Melcoccha is a local bakery shop located in Medellin, Antioquia, Columbia. They bake delicious sweets like fudge brownies, cakes, and giant cookies.

The vision for this brand is to offer the finest of desserts to loyal customers, mostly sugar lovers looking for a pleasing experience. The logo had to convey a feel of premium quality and vintage style.

A challenging task was to figure out how to best position the words. We decided to put "La" above "Melchoccha" to make it more prominent because the last is means a thick, handmade candy in Columbian.

I designed an emblem and styled it like a royal stamp, keeping in mind people who seek premium-quality sweets. To accomplish that, I used a Royal Signage, serif font, and enhanced the effect with a few ornaments.

I aimed to keep a balance between the royal feel and the modern look of the design. Both the client and I chose a simple pattern for the outline of the emblem, so it looks more contemporary. We were satisfied with the result.