Beloved Brand

To bring in the "Be:" component, I created an identity that can combine the BE letter portion of the logo and different elements or words for different messages or usages. I built out brand elements that reflected the love letter components such as a stamp with custom illustrated flowers and two different seals. The church is housed in a retro theater, so it was obvious we wanted to pay homage to that in some small ways. I did this by making a custom icon of the theater marquee and a logo lockup that was a movie ticket.