Beloved Branding

Generation Church Women's Ministry was ready to name themselves and create a cohesive brand experience. In previous years, they had held a conference called "Be:" and they wanted to incorporate that into their new identity. After workshopping the name, we came up with "Beloved" with the idea of a love letter to the women of Generation church. To create a new brand under the parent brand, Generation Church, I used the main logo as a reference and created a custom hand-lettered word mark. For the colors, we landed on palette that used soft blues and pinks and tied them into existing dark blues and yellows from the Generation brand.