Alessa Dumont | Branding

🤘 See the complete project here :
https://www.behance.net/gallery/115230661/Alessa-Dumont-Branding

Alessa Dumont is a women's brand dedicated exclusively to handmade suits. The brand was created with the purpose of encouraging women to wear high quality garments that highlight their beauty, elegance and natural sensuality.

For the graphic development we sought to represent luxury, starting from its meaning as something that has a lot of value for a person. Thus arose the concept: "Immerse yourself in the luxury of dressing well"; we took water as the main resource, because what is more valuable for living beings than water? Besides, it is a very versatile element, capable of transmitting a great variety of emotions such as tranquility, movement, freshness, purity, among many others.