Veeva CRM Design Principles

Simple not Ordinary:
Eliminate ambiguity. Enable people to see, understand and act with confidence. Don’t shy away from a peculiar or novel approach to solutions.

Consistent not Dogmatic:
Create familiarity and strengthen intuition by applying the same solution to the same problem. Don’t adhere to patterns for the sake of adhering to patterns.

Efficient not Unfriendly:
Streamline and optimize workflows. Intelligently anticipate needs, help people work better, smarter and faster. Don’t create a cold unfriendly experience.

Beautiful not Ornate:
Demonstrate respect for people’s time and attention through thoughtful, clean, and 
elegant design. Don’t over-design solutions to make them visually interesting.