Raise each other up

This piece was created for the Gist. A female founded sports media start up that has an emphasis on equality in sport to level the playing field. Their target audience is female sports fans ranging from 15-50. The sports media industry is flooded with masculine energy where the Gist serves as a breath of fresh air. I conceptualized and executed this word art piece to encourage women to support women while connecting with the Gist's brand. Serena Williams who is often left out of the conversation when it comes to discussing the GOATs of athletics served as the focal point to this piece. The 23 grand slam champion aligns with the Gist's beliefs and brand allowing the organic Instagram post to gain over 8K impressions.

This piece was created using Adobe photoshop and illustrator.