Place your bets

This piece was created for the Gist. A female founded sports media start up that has an emphasis on equality in sport to level the playing field. Their target audience is female sports fans ranging from 15-50. The sports media industry is flooded with masculine energy where the Gist serves as a breath of fresh air. I conceptualized and executed this word art piece to encourage women to support women while connecting with the Gist's brand. Who do you have your money on?

This piece was created using Adobe photoshop and illustrator.