Firestarter Logo and Brand Direction

Firestarter is an innovative media company that is focused on creating quality stylistic content that disrupts the entertainment and music business markets.

The creative, street, and innovative brand personality traits inspired me to take a different approach when creating this logo system. Straying from grid systems and the Golden ratio, I took a hand drawn approach to fit the essence of the company’s style.

Understanding that this was a media company and the logo would need to be applied to multiple environments in screen sizes, a response of logo system was created as a solution making identification easy and consistent in every instance.