Club-Mate Bulgaria Poster Design Series
Club-Mate Bulgaria Poster series.
We took over the challenge to land Club-Mate into a totally new market and spread the cultural aspect that stands behind it to the potential target audience in Varna. Our strategy involved organizing series of boutique and invite-only events, partner up with alternative bars and clubs, as well as various techno parties in the city. We stuck to the low-key marketing, making people wonder what is that new drink in town and spark curiosity in them.