America, America

Steven Beschloss is the author of “The Gunman and His Mother” and is an award-winning journalist who has written about business, economics, urban & international affairs for the New York Times, the Wall Street Journal, the Chicago Tribune, and many other publications.

I had the privilege of working with Steven on the brand design for his Substack channel, “America, America”. We turned the American flag around every which way and then deconstructed it completely with this design.

In Steven's words:

…”America is not one thing: It is a combination of urgent dangers, troubled choices, broken promises—and a disturbingly large number of citizens bent on destroying democracy, abusing the vulnerable and undermining the prospects for a healthy future. But it is also a diverse nation of people who yearn and fight for justice, believe in democratic values like equality, recognize the necessity of empathy and kindness, and who take inspiration from efforts to create a more inclusive and equitable society.”

If you want to get “America, America” delivered right to your email inbox, consider subscribing.

If you also want a logo that makes a statement, head over to https://www.omnibrand.co.nz/substack-kits/