Reach landing page ui design

Purpose: mobile-first coming soon announcement of a personal finance management app.
Main goal: get as many e-Mail sign-ups as possible -> having a high conversion from visitors to sign ups
Traffic source: mainly from paid advertising (facebook, instagram), so people will only have seen a slogan or single-line value proposition before coming on the website.
Target audience (for advertisement & website): young people (age range 27-33) with slightly above average income and limited financial knowledge.
For full view please check out my behance page: https://www.behance.net/gallery/115047733/Reach-Landing-page