Innovation Academy Logo

This is a logo concept for Intuit Innovation Academy.

Building off of the Intuit logo circles (that are dotting t’s), this particular design showcases the dynamic and systematic approach to innovation at Intuit while also nodding to the three pillars of Intuit’s principle innovation framework, Design For Delight.

The icon makes subtle symbol of an “A” for academy, and in some applications, the symbol transitions to reveal a symbol of a person to communicate the importance of of deep customer empathy in any innovation endeavor.