Nurlabs logo design

I created a simple logo for my friend's new med tech company. The icon was a rift on periodic table. They incorporated in 2020 so thats the little Easter egg. They actually decided to just leave it off. But one of the problems with it is the size of the 20 doesn't really scale well. The way I had handled that was to drop "20" as it scaled down but I felt it was really nice when it was large. When I explained the reason for the 20 they were like "ah I like that", it made much more sense. In the end it didn't make the cut but I was happy with the final result.

I also really liked the slight curve of the lowercase "L". It gave it more life than just a line It was a called back to their original logo as well so it kept some original character. Also chose a san-serif font as the base to give it a modern tech feel. The bold slab make it demand attention.