MealPrepPro Landing Page Design

The goal of the landing page was to inform customers about the product, encourage them to click through to the app store and download the app.

MealPrepPro customers are aged between 18-40, 50:50 male and female, 70% in the US 30% in other English speaking countries. They are interested in health and fitness. They struggle to eat healthy day to day and don't have much time for cooking, shopping, or figuring out what they should eat. Some see food as a way to fuel their exercise routines. Some want to be able to manage their portions better. They want to feel organized and in control of their health while eating delicious food.

The client also wanted the site to be a mobile-first design