Lulwa Moda — E-Commerce

📝 Lulwa Moda is a boutique for custom made Abayas by Kuwaiti fashion designer Atharie Al Zufairy, whom is a talented fashion designer with a unique style and large audience on Instagram.

🙋🏻‍♂️ My role was to create an e-commerce website with the main goal of automating the order process and detail inputting by the users for the designer.

⚡️ The pain points of this project were that the entire order process was done through Instagram. Instagram is a great social media platform and the designer has made a name for herself on it, But the platform doesn't allow the same modularity a custom website does.

Pain points summary: - Ordering through Instagram is a hassle. - Post descriptions on Instagram are limited in their customizability - Image gallery on Instagram is unpractical for viewing image quality - Searching for specific abayas is difficult on Instagram.

🏆 I helped solve these problems by... • Creating an e-commerce template in Adobe XD specifically for displaying abayas in their full glory, by using vertical image containers. That helped a lot in displaying the full length of abayas attracting more attention to them. • Organizing the required measurements in abaya page for a better and easier user experience. • Optimizing the website for mobile devices, for better SEO rankings.

= = = = = = See full case study on Behance = = = = = =

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