Makara skincare_brand identity

The client approached us to develop an entire identity package. A name for their brand and some background history was supplied and we began the process of researching themes, moods, colors, etc.

One of the first stages was to create a brand persona to begin to understand the brand’s typical customer. Who are they? How do they spend their money? What are their expectations for the perfect skincare product? What are their frustrations when buying skincare products in the current market? What will help them gravitate towards Makara Skincare?