Unused Concept for Outdoor Apparel Brand

Left on the cutting room floor from 2020, is this concept based around a triceratops which symbolizes wildness, protection, strength and defense. The company produces shoes, socks and clothing for outdoor brands. The shoes are built to keep your feet protected as you’re exploring the wilderness.

Shield (protection) + triceratops + mountain

The goal was to create a mark that is simple enough to display on shoes but detailed enough to rep on bigger displays like tees. It was important for the mark to be easily recognized and memorable with the ability to build trust and display durability.
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