Branding a tour company
The logotype took endless revisions as the client was not satisfied with any options based on personalised fonts. Therefore I crafted a handmade lettering type, dusting off my calligraphy skills đŸ˜…
The main goal was to redesign a simple mark that would maintain the cultural value of the indigenous inhabitants, keepers of the land, and tour operators.
Here are the 5 elements included in the mark:
• Saltwater turtle - Symbol of earth
• Freshwater turtle - Symbol of fauna
• Cockatoo feather - Symbol of woman
• Wait-a-wile (a local plant) - Symbol of flora
• Scorpion - Symbol of man
Check out the full case study here.
Hit "L" to share your appreciation.
art direction
brand identity
branding
calligraphy
craftwork
hand lettering
illustration
inspiration
lettering
lettermark
logo
minimal
tourism
typography
vector
View all tags
Posted on
Mar 5, 2021
More by Enzo Colasante View profile
Like