FreeDoh bakery Branding

FreeDoh Bakery, bakery focused on producing safe gluten free food products for those who are avoiding gluten. Gluten is a protein commonly found in wheat that can cause autoimmune reactions in a small portion of the population. It has also been shown to cause gastrointestinal effects on people even those not effected by the autoimmune debase called celiac.
"A big issue with our brand visuals is that we want to make sure we look trustworthy, as gluten free products need to be seen as honest and truly gluten free. Whatever style will instill trust and stability." from Client Brief.
In color psychology, turquoise controls and heals the emotions creating emotional balance and stability.