Civic Financial Services

La Visual had the honor to partnering with CIVIC Financial Services, a private money lender, for a complete rebrand of both their external and internal facing identities.

You may notice a V, a set of wings, and the roman numeral for the number five. They all derive from Victoria, the Roman Goddess of Victory. She aided people in being victorious in their endeavors. Civic’s brand embodies these virtues for their clients.
Lifting up clients with their excellent service through
the lending process. It’s designed to be confident, sophisticated, and supportive while breaking through conventions in the industry. The brand evokes optimism and strength. Whatever problem you may encounter Victoria will support you through the fight.