2021 挤走烦恼 | 新年红包设计

回首2020,我们每个人仿佛都经历了很多,也成长了很多。现如今疫情又有可能卷土重来,它给人们带来的伤痛太多太多,各种负面情绪油然而生,我觉得我是否能以设计师的身份做点什么?

红包是中国人辞旧迎新的一种媒介,在传递的过程中也是人与人之间祝福的一种方式,我于是想到了通过红包的视觉表达来向人们传达一种积极、正向的信念,希望能够帮助人们扫掉一些旧年的阴霾,以更好的心态迎接新年的一年,憧憬新的希望与未来。

在设计的探索中,我从中国的汉字”挤”为落脚点,寓意对负面情绪的排出,因为只有挤走了烦恼,才有空间存放幸福呀~

Looking back at 2020, it seems like we have all been through a lot and grown a lot.Now that the epidemic is threatening to return, and it has caused so much pain and negative emotions, I wondered if I could do something about it as a designer.
The red envelope is a medium for the Chinese to welcome the old and the new, and in the process of transmission it is also a way of blessing people with each other. I then thought of conveying a positive, positive belief to people through the visual expression of the red envelope, hoping to help people clear away some of the gloom of the old year and welcome the new year in a better frame of mind, looking forward to a new hope and future.
In the design exploration, I took the Chinese character "squeeze" as the starting point, signifying the discharge of negative emotions, because only after squeezing away the troubles can there be room for happiness~.

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