Gordman's Grand Opening Brand Bash

2020 was the year that Gordman's was introduced to new audiences as part of Stage Stores, LLC. The goal of the Grand Opening Campaign was to bring home the point that Gordman's is where big brands meet low prices.

OVERARCHING CONCEPT:
How do people meet? at a mixer, online dating, a big bash? We'll introduce Gordman's by comparing the experience to relationship building and the stages it goes through, while showing what happens when big brands meet low prices.