Avani

Avani is a wellness brand that La Visual partnered with for naming and identity branding. We called the Avani mark the “Delta” and the idea behind it is loosely based on an ancient African symbol that means “the weight of the earth.” This relates nicely to the meaning of Avani, which is “river” and has implications of good things coming to us from the earth. Visually, the interlocking pieces of this concept show support, flow, and interconnectedness. The pieces could be interpreted as abstractions of bodies or hearts, or simply as a metaphor for the piece of earth where a river meets and interacts with the sea.