Lemonshark Poke

La Visual partnered with Lemonshark Poke for a total reband of their existing identities. Lemsonshark is one of the fastest growing franchise poke restaurants in the United States. The brand system that La Visual developed is luxurious with a splash of dry humor, the identity design brings a sense of approachability to what would normally feel exclusive. The sophisticated style is inspired by Japanese minimalism, yet the primary icon creates an inviting and clever conundrum - a lemon shark in a bowtie. The system is nevertheless clean, sophisticated, and modern, communicating the feel of a high-end experience for all.