Bliss Car Wash

Bliss Car Wash is an express car wash that La Visual named and branded from the ground up. Through extensive research and strategy we developed the most unique identities for a car wash in Southern California.

The brand looks very modern, while conveying simplicity and quality with its jeweled appearance. The frog is used as a metaphor in the mark because of its spiritual associations with transformation and tranquility, as well as the fact that it lives both in and out of the water. The subtle, rich color palette is completely different from all competitors and the facets of the gem create ample opportunity for a beautiful extended brand system.