On Assignment

La Visual partnered with On Assignment, now known as ASGN Incorporated, a professional staffing and recruitment holding company. We established a strategic methodology as a basis to approach the rebrand. We conducted extensive research within their organization, divisions, and comparative market to build a trove of branding data. Our strategists sifted through the information and discovered the most critical opportunities. This scientific approach inspired the design, building and testing phases that culminated in a brand identity that represents who they are as a company.