Otter Rideshare

La Visual partnered the Maryland Department of Transportation to name and develop an identity system for a ridesharing app called Otter. Otters are social creatures. They are agile, fast, and free. They help support each other as they make their way, traveling daily through rivers and waterways. As a brand name for our casual carpooling platform, users would be able to identify with the freedom, agility, and community-driven nature of otters.