Brand Concept – Watermelon

We're super proud to share our latest case study for Watermelon.

We had previously shared some designs with you from one of our projects: Watermelon. Today we share the Brand Concept that resulted from a Brand Sprint. In the Brand Concept we tried to find a visual narrative to bring out Watermelon's identity. Amongst other things through the use of summer'y colors, heavy set headings and the use of shapes as subtle hints to the fun-loving spirit of Watermelon as a brand.

Read more about the process in the Watermelon case study.

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Made with the @Yummygum team