Brand colors

Brand colors in your illustration 🎨
Why are they so important?
⠀
Color is a very serious aspect of work. By choosing inappropriate colors in your graphics you can create the wrong impression or make your work invisible 🙈
⠀
We would recommend having a solid approach to the color choice for your illustrations. You can be guided by the following tips:
⠀
📍 It is important to understand that all the colors in the graphics should match each other, there should be no random colors.
⠀
📍 Color should emphasize the mood of your business. Does it have a calm mood? Or does it encourage to act? You need to choose the right scheme, bearing in mind the hue, brightness and saturation of your colors.
⠀
📍 Your color palette may contain a lot of colors or just 2-3 (limited color palette). Decide for yourself what is better for your brand.
⠀
📍 Color can and should highlight the key points.
⠀
Probably, the number one rule is to use an accent color correctly and in the right place. If you do it wrong, the viewer's focus will shift away from your main idea.
⠀
Some of our customers reach us with ready color palettes, some of them need us for choosing one for their graphics. We can advise the colors based on detailed information about a company and services it provides.
⠀
The picture shows how brand colors can be used in line design style - it is easy to make necessary accents with the help of them. The same goes for the flat style and 3d graphics.
⠀
Find the colors which reflect your business in the best way and it'll help people recognize you 📌