E-commerce | Shopstar.pe

Shopstar.pe it's an online platform supported by Interbank. It unites all the retailers from Intercorp group.

The Challenge:
Shopstar.pe uses a template, so many limitations had to be considered. On the other hand, the amount of complains were bigger and most users were unhappy with the service they were receiving before, during and after sale.

The Solution:
Even though we had template limitations, we were able to make some adjustments. Specially in the checkout section and categorization.

The Process:
To improved the platform, some users were interviewed, before, during and after their visit/purchase. We also contacted users that had bad experience or already made a complaint with us. Likewise, using the data provided in Google Analytics and Hotjar, helped us to understand the pain points and bring new solutions and improvement.

The Result:
Now the platform is more versatile. However, being an online platform the improvement will keep changing.