Panache Luxury Chocolates Branding

Chocolate is the first luxury with so many things wrapped up in it; deliciousness in the moment, childhood memories, and that grin-inducing feeling of getting a reward for being good.

Panache is a brand of premium luxury chocolates that are handcrafted for the elite in everyone. The design brief was to create a brand identity that reflected the sophisticated personality of the brand that offers the audience a product they are proud to own.

The logomark is a simple design extracted from the visuals of a cocoa bean. The sophisticated personality of the typeface, Vidaloka coupled with the modesty of the font Lemon Milk makes a great combination to reflect the brand's elegant personality. Coupled with exquisite colors, the brand is sure to make its mark when it enters the marketplace.

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