NOVAK

A co-worker told me about a wonderful project he was working on: creating his own clothing brand. But one of the problems he experienced was the difficulty of selling his items. After suggesting a website was the best option, I began planning the design.
The goal was to create an intuitive, aesthetically pleasing website that represented the youthful and fun identity of Novak.
Since the brand's target group is young people between 16 and 30 years old, the design seeks to attract their attention and achieve user engagement by using emojis, bright colors and the extravagant letters of the logotype.
Regarding the logo, it was somewhat challenging. As can be seen in some of the photos, Novak already has a logo: the head of a pugg. But the client did't want this logo to appear on the website as he considered it redundant and boring, consequently, I decided to create a logotype instead of a logomark so they could be used together if desired.

Have any project in mind? I am available for new projects ✨
📧 email: marta.zubieta@gmail.com