Abstract Brandbook 2021

Last week we unveiled our new brand over at abstract.com.

Here's is a little peek into the work the team did back in October, aligning on this new direction for the brand. A big thank you to Vince Joy and Joanna Ławniczak for helping bring this vision to life.

Looking forward to sharing more in the coming weeks.

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Follow me as I work with Shopify to build their branding around financial products.