Jussaras Pizza

Lettering design originally developed as part of the visual identity to a pizzeria located in Vila Velha, ES (Brazil).

The language involved in the communication of the pizzeria aims to translate characteristics of vintage bars, common in large Brazilian cities' downtown. The pattern in the background, for example, is inspired by iron railings that decorate the façade of both these establishments and old residences.

In this way, the lettering is presented is the full version of the signature, with several layers that create depth in the letters. In addition to this version, three other variations were developed to be applied in contexts where there is a limitation in the use of colors and the need for drastic reductions in the size of the logo.