Kinfolk Branding Exploration (Barley System)

Working on some branding for a new brewery in town I'm lucky to part of. The horse represents strength, change and forward movement through the circles. The force behind this brewery – powerful, ever-changing and progressive. The barley doubling as guitar head for the mark as well as a design element. Client also wanted to have a script lettering lock-up. Hop system coming later. Cheers!