Aura Dome

The unique logo system, which used as a dynamic visual identity.

The symbol in this logo is the unique form of the Aura Dome, yet filled with different colour combinations, resembling the colours of the aura. It represents the product itself (form of the dome), while the “filling" of it emphasises the product’s uniqueness. The unique aura is created/radiated inside the dome, wherever it is placed: in the nature or urban environment. A possibility of different dome “fillings” also transmits the notion that Aura Dome is highly adaptable to any environment.

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