Greater Than Dance by LA Gear

A beloved American lifestyle brand, LA Gear wanted a dance-workout app to bring their retro-inspired shoes and apparel to a new generation.

The Greater Than Dance app brings fun, competitive workouts to users, with professional dancers featured amid in-app browsing of LA Gear’s merchandise.

Users can track their workout progress from a dedicated user profile, and compete with other dancers in weekly and monthly sponsored challenges. The app also includes a community component, with message boards dedicated to users sharing their workout progress and connecting with other LA Gear fans. In between dances, users can browse LA Gear’s available merchandise, and place orders directly from the app.