Lit for Life Brochure

According to the National Center for Education Statistics, "more than 43 million adults in the United States cannot read, write, or do basic math above a third-grade level." Lit for Life is a campaign aimed at business owners of large companies to alert them to the challenges faced by their employees who are functionally illiterate and how those challenges may be affecting their business. The magnifying glass is used as a visual device throughout the campaign to highlight the consequences of adult illiteracy and to show a way to clear up the challenges faced by these employees. The goal of the campaign is to encourage them to establish adult learning programs for their employees to the benefit of all.