Piticas Branding

This project was based on branding development, which was incorporated on a guide-book containing the branding rules to be practiced over the franchising uses. The branding was applied on online and print materials, events, labels, stores, POS, and products. The reaction of the Brandbook from franchisees was positive and the practice of the guidelines was efficiently implemented. My role in this project was divided into two steps: firstly the development of the branding structure, following the maintenance of the branding consistency over all the brand applications.